Run Time: 27:08
December 26, 2011 in Podcasts
Feeling Compelled To Use Social Networking?
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In this podcast, Peter and Rick talk with Terry Golesworthy, president of Customer Respect Group. Terry believes that carriers (and agents) are feeling "compelled" to be using social networking but many times don't know why. Are you feeling compelled? If so, listen as Terry provides some answers to the "why" question. For example, he outlines the need for our industry to connect or reconnect with the consumer. He sees social networking as an effective tool to recruit and engage with an audience. Terry also comments on emerging sites such as Google+ and trends to watch in 2012.
