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Hamilton USA: Breaking Down Walls to Attract a New Generation
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The insurance industry can attract a new younger generation of professionals by communicating the social value of insurance, according to Barbara Bufkin, executive vice president, business development for Hamilton USA. In this interview with Carrier Management at the IICF Women in Insurance Global Conference, she also spoke about how her company is "breaking down walls" to appeal to millennials--a group that Hamilton Insurance Group CEO Brian Duperreault refers to as "digital natives."
A full report on Brian Duperreault's recent presentations identifying the industry's inability to attract "digital natives" as an existential threat will be published in Carrier Management this summer.
