What Agents Want from Carriers: Different Types of Education
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A 2014 national survey of more than 1,400 agents conducted by Channel Harvest Research reveals that agents see room for improvement in carrier field operations, agent education and marketing support provided by carriers. In this interview with Carrier Management at the Property/Casualty Insurance Joint Industry Forum, Channel Harvest's Peter van Aartrijk reveals that social media training is one of the educational tools agents said they were seeking in the annual surveys sponsored by Insurance Journal.