Run Time: 14:13
EP. 2: In-House Advertising Superheroes!
(+1 rating, 1 votes)
Loading...4,966 views
In this IJAM podcast, IJ's Julie Tinney talks with Becky Schroeder, Marketing Director for Insurance Technologies Corporation, about the evolution of an extremely successful in-house advertising campaign featuring some adorable superheroes. Find out what inspired it, the mediums used to promote it, and the results. Enjoy!
