Living Your Brand

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After an insurance company determines a brand vision, the core values have to be communicated throughout the organization so employees can live the brand--or choose to leave if the brand is inconsistent with their own values. Here, Chromium's Peter van Aartrijk makes that point during an interview with Carrier Management at the Property/Casualty Insurance Joint Industry Forum, also providing some tips for getting everyone in the company on the same page.

Read more about Innovator Brands on CarrierManagement.com in related articles, "Your Insurance Brand: Status Quo, or Innovator?" and "Branding from the Inside Out."

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